Splunk recognizes that public sector employees may be subject to policies and regulations related to the acceptance of meals, gifts, or other business courtesies. If you need further information about this event to verify if this falls within your entity's requirements, please click here for more information.
More data, more problems? You’re not alone. Organizations are getting buried under the explosion of data and the increasing cost of managing, storing and using that data. This can cause blind spots that impact decision making and cause potential insights to be overlooked.
Organizations are now forced to reevaluate their data strategy - aligning data initiatives with business goals - in order to keep pace with the growth in data and to optimize visibility across their digital footprint. The key to success is implementing a strategy that optimizes digital resilience by enabling access to the right data at the right time and using it effectively to drive results fast.
Join a select group of technology leaders as we unveil the new rules of data management and give you insight into strategic ways you can maximize your data value to drive security and observability outcomes.
Together, we’ll focus on the most complex challenges that leaders are facing today, including:
Lorem ipsum dolor sit amet, conse ctetur adipis cing elit, sed do eius mod tempor incididunt.
Maximizing your data value in the AI era
Today, exponentially more telemetry data is being created and consumed due to end user demands for increased connectivity and digitization, accelerated by AI as a driver of innovation. Digital systems need to be secure and reliable to keep up with the demands.
SecOps, ITOps, and Engineering teams need to detect, investigate and respond to incidents across this ever-expanding threat landscape, and use observability to deliver digital experiences. Instead, organizations are buried under the explosion of data and the increasing cost of managing, storing and using that data, both of which can cause lags in detection and response times. It becomes harder to identify issues, access the right data to make decisions, and come to a resolution quickly. Ultimately impacting your business’s bottom line.
To strengthen digital resilience, organizations are now being forced to reevaluate their data strategy - aligning data initiatives with business goals - in order to keep pace with the growth in data and to optimize visibility across their digital footprint. The key to success is implementing a data strategy that optimizes digital resilience allowing access to the right data at the right time and using it to drive results fast. In this keynote, we will share the New rule of Data Management to be resilient in the AI Era!
Lorem ipsum dolor sit amet, conse ctetur adipis cing elit, sed do eius mod tempor incididunt.
SOC of the Future
Build a leading Observability Practice
Customer Spotlight Session
Lorem ipsum dolor sit amet, conse ctetur adipis cing elit, sed do eius mod tempor incididunt.
Lorem ipsum dolor sit amet, conse ctetur adipis cing elit, sed do eius mod tempor incididunt.
Pellentesque non magna eget ex lobortis finibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam nec arcu non eros hendrerit viverra a vitae libero. Etiam et ultricies nulla. Donec euismod lectus magna, eu dignissim mauris hendrerit vulputate.
Group Vice President, EMEA Solutions Engineering
Splunk
Jon Upton leads the EMEA Solution Engineering organization at Splunk (part of Cisco) and brings over 27 years of experience in the enterprise software industry. With a strong foundation as a developer and consultant, Jon has held leadership roles at Salesforce, Oracle, SAP, and Siebel Systems—always focused on helping organizations unlock real business value through technology. His passion lies in customer success, talent development, and aligning innovation with business outcomes.
A graduate of Johns Hopkins University and MIT Sloan School of Management, Jon combines technical expertise with strategic insight. His international background—having lived and worked in Washington, D.C., Rome, Paris, and now Berlin—adds a global perspective to his leadership. Join his session to hear firsthand how top enterprises are navigating digital transformation through practical innovation and people-driven technology adoption.
https://www.linkedin.com/in/joneupton/
Area Vice President KSA
Kuwait & Bahrain
Mamduh Allam is a visionary leader with over 20 years of hands-on experience in the international IT, Telecoms, and Digital Media sectors, with a strong presence across Saudi Arabia, the Middle East, and the U.S. Renowned for thriving in transformational environments, Mamduh combines strategic foresight with deep commercial acumen to drive business development, operational excellence, and sustainable growth. His ability to build trust-based relationships and deliver measurable results has positioned him as a key figure in fast-paced, high-stakes industries.
With a strong passion for innovation and service excellence, Mamduh has led major initiatives focused on solution selling, business turnaround, and organizational efficiency. His leadership style is rooted in collaboration, coaching, and motivation—empowering teams to exceed expectations. Attendees of his session can expect practical insights on navigating change, maximizing performance, and transforming challenges into opportunities in today’s digital economy.
https://www.linkedin.com/in/mamduh/
Area Vice President Solutions Engineering
Splunk
Dimitris Vergos is Area Vice President for Sales Engineering at Splunk, leading strategic engagements across South EMEA. With over a decade of experience at Splunk, he has been a driving force behind numerous high-impact security, big data, and analytics projects across Emerging Markets. Dimitris is known for his ability to translate complex machine data into actionable business insights, helping organizations enhance security posture and unlock value through innovation.
A trusted advisor with deep regional expertise, Dimitris has worked closely with customers across diverse sectors—from finance and telecom to public institutions—successfully implementing cutting-edge solutions. His deep understanding of the local market dynamics and technology landscape makes his session a must for anyone looking to stay ahead in cybersecurity, analytics, and digital transformation.
https://www.linkedin.com/in/dimitrisvergos1/
Associate Research Director
Middle East, Türkiye, and Africa Research
IDC
Eren is a seasoned analyst with 20+ years of experience in the ICT sector. He directs all IDC ICT research and consulting engagements in Türkiye, and all sustainability research and consulting projects across the Middle East, Türkiye, and Africa (META).
Based in Istanbul, Eren has been involved in projects ranging from market forecasts to strategic consulting engagements on market entry, competitive analysis, go-to-market strategies, technology marketing, and end-user studies. Eren’s vast experience in the IT services, cloud, software, and telecommunications domains helps IDC clients understand the impact of technology-enabled, sustainable transformation processes in the context of sustainable digital business strategies, operations, products, and services. In addition to his research and consulting activities, Eren is a speaker at industry events.
Prior to joining IDC in 2017, Eren spent more than a decade in IT industry roles spanning portfolio management, channel and business development, pricing, and software development at companies including Turk Telekom and TAI.
Eren earned a bachelor's degree in electrical and electronics engineering and an MBA focused on technology road mapping for strategy and innovation, both from Middle East Technical University. He received a master of science in information systems, with a thesis on modeling mobile telecommunications services, from Middle East Technical University. During his academic endeavors, he studied for one semester at the University of Copenhagen, and for one semester at Harvard University.
https://www.linkedin.com/in/ereneser/
Director of Database Department
MEWA
As a Database Manager at MEWA HQ, Majed leads major IT infrastructure projects that enhance the security, performance, and efficiency of MEWA databases. With a Bachelor's degree in Computer Information Systems from Taibah University, Majed is passionate about using emerging technologies to solve complex problems and build a sustainable future.
Notable achievements include leading the database consolidation strategy, resulting in cost savings and improved resource utilization, leading the database security enhancements project, and managing the MEWA Environmental Centers Cloud DC Azure HCI project.
https://www.linkedin.com/in/majed-domais/?originalSubdomain=sa
Security Strategic Advisor EMEA Emerging
Splunk
Caglar Doğan is a seasoned cybersecurity strategist serving as Security Strategic Advisor at Splunk, supporting strategic accounts across Emerging Markets within EMEA. Since joining Splunk in 2018, he has been instrumental in delivering high-impact guidance on cyber resilience, information governance, and value-based security transformations. Caglar plays a key role in aligning business outcomes with technical strategies through the development of sales enablement tools based on the Value Selling Framework.
With over two decades of industry experience, Caglar held pivotal roles at SAP and HP Software prior to Splunk. At SAP, he advised leading organizations on GDPR compliance, fraud, and risk management. His 14-year tenure at HP included a nomination as Global Strategist and deep involvement in IT operations, cybersecurity, and big data initiatives for the company’s top strategic clients. A certified CISSP since 2003, Caglar brings a rare combination of technical depth and business acumen, making his session a must-attend for anyone navigating today’s complex threat landscape.
https://www.linkedin.com/in/caglar-dogan/?originalSubdomain=ae
Observability Strategic Advisor South EMEA
Splunk
Fernando Sebastián is a telecommunications engineer who is currently the Regional Sales Manager for Splunk Observability in Iberia.
Fernando joined Splunk in March 2021 as Sales Specialist for Observability DevOps Area in Iberia to develop the Observability Business and since February 2023 he’s covering the entire South EMEA and Emerging Markets territory for this business area. Has close to 20 years of experience in IT and for the last 14 years has been working for software vendors always related to the performance of applications.
Prior to Splunk, during his life as IT professional, Fernando held a number of different positions from network engineer, up to Project Leader, Project Manager, Sales Engineer and Sales Engineer Manager in different profiles of organizations as ISPs, consulting companies and vendors.
Below are a range of industry topics Fernando can speak on:
Application Performance Management
ITOps and AIOps
Digital Experience Monitoring
Network Performance Management
Quality of Service for the Network
WAN optimization
SD-WAN
https://www.linkedin.com/in/fernando-sebasti%C3%A1n-pino-489b4b26/